The pack size was created as a result of consumer research which showed a growing affinity for the brand amongst many teenagers and young adults. Hence, a desire to have Indomie Chicken flavor in a bigger size, and a more mouth filling pack size to heed the consumer’s bid.
Indomie is a unique brand of Instant Noodles, loved by a majority of Nigerians. Having been in Nigeria for the last 31 years, it has grown to become a household name in Nigeria owing to its delightful taste and wholesomeness.
The brand has grown to be considered synonymous with quality, taste, and value. The range of products Indomie offers commands a substantial degree of brand loyalty and enviable “top of mind’ status amongst its consumers